Birthe Soppe

Birthe Soppe is an Associate Professor at the University of Oslo, specializing in entrepreneurship, institutional theory, and sustainability transitions. Her research explores the legitimacy of novel market fields, innovations, and organizational forms at the intersection of business and society, particularly during sustainability and digital transitions.

• PhD in Business Administration from University of Regensburg
• Postdoctoral Fellow at Stanford University (2013-2015)
• Visiting Scholar at Leeds School of Business

Her work investigates institutional complexity, organizational legitimacy, and cross-sector collaboration in emerging fields. Recent studies focus on green innovation in fossil fuel industries, digital transition dynamics, and rhetorical strategies during institutional change.

Key publication themes include entrepreneurship, institutional theory, digitalization, and sustainability. She has contributed to journals like Organization Studies, Strategic Organization, and Industry and Innovation.

Birthe leads the Entrepreneurship research cluster within the Digitalization and Entrepreneurship section and has taught courses ENT4400, ENT5100, and ENT9800. She collaborates with scholars across Europe and the US, and participates in research groups including Digital Innovation (DIN) and Futuring Sustainable Nordic Business Models.