Bertrand Guillotin

Professor Bertrand Guillotin at Temple University's Fox School of Business specializes in International Business and Geopolitical Economics. His research examines corporate decision-making in politically volatile markets, particularly multinational companies operating in Russia during the Ukrainian invasion.

In a recent case study co-authored with Julianne Sellin, he analyzed Auchan's strategic dilemma to remain or exit the Russian market post-2022, considering

• financial investments
• reputational risks
• ethical implications
• geopolitical dynamics

. The work was published by Ivey Publishing and Harvard Publishing.

Contact: bertrand.guillotin@temple.edu