Bernadette Kamleitner

Bernadette Kamleitner is a Professor of Marketing and Consumer Research at WU Vienna University of Economics and Business, where she led the Institute for Marketing & Consumer Research from 2012 to 2023. In October 2023, she was appointed Vice-Rector for Research and Third Mission, responsible for advancing scientific and societal collaborations and developing enabling institutional frameworks.

She holds doctorates in Commercial Sciences from WU and in Psychology from the University of Vienna. Her prior academic roles include teaching and research at Queen Mary University of London, where she led the postgraduate marketing program. She has also completed research stays at institutions in Australia (QUT), the UK (Cass Business School), and the US (Virginia Tech and Yale).

Her research focuses on the psychological dimensions of consumer behavior, particularly how technological change affects consumers, the concept of psychological ownership, and the ethical limits of consumer autonomy. These themes are central to modern marketing and behavioral science, reflecting a strong interdisciplinary approach combining economics, psychology, and ethics.

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Bernadette Kamleitner is actively involved in academic and societal governance. She serves on the Ethics Advisory Board of the Austrian Advertising Council, was President of the WWG Forum Marketing, and has been a member of the OSA Steering Board at the Austrian Universities Conference since 2025. She has collaborated with numerous companies and institutions, demonstrating strong engagement in knowledge transfer and applied research.

She has led major academic units and initiatives, including directing an institute for over a decade and now shaping research strategy at the university level. There is no mention of specific grants or student supervision in the text.

Bernadette Kamleitner is affiliated with key research and ethics bodies, contributing to both academic leadership and public policy in marketing and consumer research.