Berger-Remy Fabienne

Fabienne Berger-Remy is a Senior Lecturer at Dauphine University – PSL, accredited to supervise research (HDR). She transitioned to academia in 2014 after extensive professional experience in marketing, brand management, and consumer goods consulting, with prior affiliations at IAE Paris Sorbonne.

Research Focus: Multidisciplinary studies on marketing profession transformations, work-brand-consumption dynamics, and intangible capital creation. Publications in M@n@gement, Journal of Business Research, and Journal of Marketing Management highlight her work on digital transformation, brand crisis management, and organizational psychology.

Publications reveal trends in digital marketing impacts, crisis communication strategies, and intellectual capital dynamics. Her work bridges theoretical frameworks with practical marketing challenges, including brand dissonance and datafication.