Beata Paliś

Dr Beata Paliś is an Assistant Professor at Jagiellonian University's Faculty of Management and Social Communication, Institute of Entrepreneurship. She specializes in Tourism Management, with expertise in Territorial Marketing, Corporate Social Responsibility, Project Management, and Sustainable Development. Her teaching focuses on Entrepreneurship in Tourism and Sport, Strategic Human Capital Management, and Business Tourism.

• Email: beata.palis@uj.edu.pl
• Office: Room 3.302
• Phone: +48 12 664 58 06

Her research explores:

• Integration of EU funding in tourism projects
• Sustainable practices in the meetings industry
• Emerging trends like "bleisure" (business-leisure hybrid travel)
• Application of metaverse technology in tourism
• Shopping tourism dynamics in urban settings

Research outputs include:

• 2025: Analysis of "bleisure" trends in cities
• 2024: Global metaverse applications in tourism
• 2023: Smart tourism destinations and Dubai's global village case study
• 2022: Sustainable shopping tourism data management
• 2017: Sustainable event management case studies

She contributes to international conferences like the Tourism in Social Sciences series and the Jagiellonian Seminar on Entrepreneurship.