About
Barbara Rübel is a Lecturer at the Department of Management, Technology, and Economics at ETH Zurich, Switzerland. Her academic work focuses on personal branding and storytelling within business contexts.
She teaches the course 'Introduction to Personal Branding and Storytelling' (365-1149-00L) during the Autumn Semester 2025. Her research interests align with interdisciplinary approaches in management, technology, and economic communication.
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