Barbara Morgan

Barbara Morgan serves as a full-time Lecturer in the Department of Marketing within the Craig School of Business at California State University, Fresno, where she has taught for nine years across undergraduate and graduate business programs.

Her educational background includes:

• M.B.A. from California State University, Fresno (summa cum laude)
• M.Ed. from the College of Notre Dame
• B.A. in Economics from the University of Santa Clara

Ms. Morgan's research focuses on Services Marketing, Global Marketing, and Pricing Strategy, with specialized expertise in Marketing to the Base of the Pyramid and Non-Profit Marketing. Her industry experience in B2B/B2C environments directly informs her academic work, emphasizing practical applications in customer satisfaction and product quality management.

Her extensive corporate leadership includes directing Pelco's global training team (2004-2015) serving 9,000+ clients annually, plus VP roles at Duncan Enterprises (Wal-Mart supplier), ValliWide Bank, and Glendale Federal Bank. She actively contributes to the Fresno community as former Board President of the Marjaree Mason Center.