Barbara Canale

Barbara Canale serves as an Academic Fellow in the Department of Marketing at Bocconi University, actively teaching "Marketing Communication" and "Critical Approaches to the Arts II - Module I (Theatre)" for the 2025/2026 academic year. Her role bridges traditional marketing scholarship with artistic disciplines through this unique course combination.

Her research profile centers on three interconnected domains:

• Marketing: Core theoretical frameworks and strategic applications in contemporary business contexts
• Marketing Communication: Development and analysis of integrated communication campaigns across digital and traditional media
• Arts Marketing: Specialized strategies for cultural institutions, performance venues, and creative industries

Professional inquiries may be directed to barbara.canale@unibocconi.it, reflecting her current institutional affiliation and active academic status.