Baiba Rivza

Baiba Rivza is a Professor at the Faculty of Economics and Social Sciences, Latvia University of Life Sciences and Technologies. Her affiliations include:

• Professor at Latvia University of Life Sciences and Technologies
• Regular contributor to the International Multidisciplinary Scientific GeoConference SGEM

Her research explores three interconnected domains:

Sustainability Transitions: Develops frameworks for circular economies, municipal sustainability metrics, and green competitiveness strategies. Recent work includes creating a Circular Economy Index for municipalities and analyzing ESG implementation pathways.

Digital Transformation: Investigates digitization impacts across agriculture, public administration, and business innovation. Key studies examine paperless governance benefits, bioeconomy digitalization risks, and precision farming adoption barriers.

Regional Development: Focuses on rural economies through business incubator modeling, gastronomic heritage tourism, and pandemic-era employability solutions. Cross-border comparative analyses (e.g., Latvia-Lithuania) inform policy recommendations.

Her publications show strong emphasis on:

• Practical applications for public administration and business innovation
• Methodological development of assessment tools and metrics
• EU policy alignment, particularly regarding green transitions