About
Georgios Baltas is a Professor at the Department of Marketing & Communication, School of Business Administration, Athens University of Economics and Business. He holds a PhD from the University of Warwick and directs the Graduate Program in Analytical Marketing and the Marketing Research Laboratory. He served as Department President and Vice President and was elected President of the Hellenic Academy of Marketing in 2020.
His research focuses on consumer behavior, marketing analytics, marketing research methods, and quantitative models. With over 130 publications and 4,600 citations (h-index=29), his work appears in journals like Journal of Retailing, European Journal of Operational Research, and Psychology & Marketing. He has received six best article awards, including three British Academy of Management Best Paper Awards.
- Scientific Awards
- British Academy of Management Best Paper Award (2012, 2016, 2020)
He has reviewed for the National Science Foundation (USA) and coordinated the Methods, Modeling & Marketing Analytics Track at six European Academy of Marketing conferences. His media presence includes hundreds of interviews and reports in Greece and abroad.
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