Asim Ansari

Asim Ansari is the William T. Dillard Professor of Marketing at Columbia University’s Columbia Business School. His research focuses on Internet Recommendation Systems, Digital Customization, Social Network Modeling, and Bayesian Methods for Customer Data. He holds affiliations with the Data, Media and Society; Financial and Business Analytics; and Foundations of Data Science centers.

Professor Ansari has been recognized with the Paul Green Award (1994) and the Dean’s Award for Teaching Excellence (2009). His work has been nominated for prestigious awards including the O’Dell Award and Long Term Impact Award. He serves as an Associate Editor for Management Science and Quantitative Marketing and Economics, and is on the editorial boards of Marketing Science and the Journal of Marketing Research.

His research explores cutting-edge topics such as generative models for consumer behavior, probabilistic machine learning applications in marketing, and the dynamics of consumer choices. His work bridges statistical methods with real-world marketing challenges, emphasizing data-driven strategies for businesses and consumer insights.