Asia Alder

Dr Asia Alder is a Reader in Tourism Management at the Manchester Metropolitan University Business School, specializing in diasporic identities, community engagement in tourism, and educational frameworks in tourism studies. She holds executive roles in professional organizations such as the Association for Tourism in Higher Education and the Institute of Travel and Tourism. Her teaching focuses on employability skills, industry mentorship, and marketing strategies in tourism and hospitality. She has been recognized with the Staff Excellence Award for student service. Her research explores cultural tourism dynamics, sustainable rural tourism development, and the role of extracurricular awards in enhancing student outcomes.