Ashwin Aravindakshan Nair

Dr. Ashwin Aravindakshan Nair is an Associate Professor at the UC Davis Graduate School of Management, where he serves as Director of the Master of Science in Business Analytics program. His research examines how brands can optimize advertising resource allocation across regions and media channels, while investigating customer behavior dynamics to improve marketing strategies. Nair teaches courses in Customer Relationship Management, New Product Development, and Business Analytics.

Nair's research encompasses advertising allocation models, direct-to-consumer marketing, mobile commerce platforms, and digital marketing analytics. Recent work explores chatbot language translation effects on mobile commerce, quantum-inspired machine learning for disease screening, and data-driven evaluation of pandemic interventions. His publications appear in leading journals including Marketing Science, Operations Research, and Journal of Marketing Research.

Analyses of his publications reveal strong emphases on marketing analytics applied to healthcare, public policy, and technology sectors. The research employs advanced methodologies including randomized field experiments, machine learning techniques, and time-series analysis to address real-world marketing challenges. Recent work demonstrates increasing focus on AI applications in marketing and healthcare analytics.