Ashir Badami

Ashir Badami serves as a Senior Lecturer at the Medill School of Journalism, Northwestern University, where he leads the Media Management and Leadership concentration within the Medill Masters program.

His expertise bridges journalism, digital media, and business innovation, with over a decade of industry experience in growth-stage companies. Key research and professional interests include:

• Journalism and digital media transformation
• Product lifecycle management
• User experience (UX) design principles
• Strategic digital content development
• Integrated product marketing frameworks

In his academic leadership role, he shapes curriculum and mentorship initiatives focused on preparing media professionals for executive leadership in evolving digital landscapes.