About
Arvind Rangaswamy is University Distinguished Professor of Marketing at Penn State. Editor of Journal of Interactive Marketing and co-author of 'Marketing Engineering', his research develops analytical methods for digital marketing effectiveness.
Recipient of the Thinkers50 India and Jan-Benedict Steenkamp Award, he co-founded DecisionPro Inc. consulting for Abbott, Pfizer, and Xerox. Previously taught at Wharton and Kellogg.
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