Arul Mishra

Arul Mishra is a David Eccles Professor of Marketing at the University of Utah, affiliated with the David Eccles School of Business. Her academic career spans roles such as Faculty Fellow and Emerging Scholar, focusing on consumer behavior and decision-making processes.

• Ph.D. in Marketing, University of Iowa
• MBA in Marketing
• Bachelor in Mathematics and Physics

Her research explores consumer decision-making, behavioral promotions, risk perception, and financial decision-making, utilizing methodologies like predictive analytics and machine learning. Recent publications investigate topics such as clustering algorithms, temporal decision-making, and spatial bias.

Arul Mishra has received prestigious awards including the David Eccles Professor title and the Outstanding Reviewer Award from the Journal of Consumer Research. Her work has been featured in top-tier journals like Marketing Science and Psychological Science, with popular mentions in Scientific American and The Wall Street Journal.