Arild Røkenes

Arild Røkenes is a Lecturer at the School of Business Administration at UiT The Arctic University of Norway in Alta. His work bridges business administration principles with practical applications in adventure tourism, with particular focus on safety management, guide behavior, and value creation in nature-based tourism experiences.

Professor Røkenes's research interests center on Adventure Tourism, with specific focus areas including:

• Risk management and safety protocols in nature-based tourism
• Guide behavior and its impact on customer experience
• Value-based pricing strategies for tourism experiences
• The balance between experience production, environmental protection, and safety legislation
• Hospitality and safety management in Arctic tourism contexts

His recent publications demonstrate a consistent focus on how adventure tourism operators can balance the thrill of adventure with necessary safety measures while maintaining environmental sustainability. Professor Røkenes has particularly examined human factors in risk decision-making, including avalanche safety in commercial contexts, and the development of practical risk management frameworks for tourism operators.

Professor Røkenes is actively involved in developing practical resources for the tourism industry, including the comprehensive handbook 'Risikostyring og HMS i naturbasert reiseliv' and specialized courses on safety and risk assessment. His teaching focuses on experience and leadership within adventure tourism, with special attention to how guides create value for customers through leadership, safety responsibility, and experience production.