Aric P Rindfleisch

Aric P Rindfleisch is the John M. Jones Professor of Business Administration at the University of Illinois, serving as Executive Director of the Illinois MakerLab and an affiliate at the Siebel Center for Design. His academic roles include leadership in innovation, marketing, and technology-driven research.

His research focuses on materialism, consumer behavior, innovation management, 3D printing applications, and AI integration in marketing. Notable themes include the impact of digital technologies on consumer interactions, organizational ambidexterity in supply chains, and the ethical use of AI in marketing strategies.

Recent publications emphasize AI's role in qualitative research and innovation management, while exploring the sharing economy and digital manufacturing's transformative potential. His work bridges theoretical marketing frameworks with practical industry challenges.

Rindfleisch's contributions include over 60 scholarly articles and chapters, with collaborations across academia and industry. He leads the Illinois MakerLab, fostering innovation through additive manufacturing and design thinking.