About
Dr. Ardalan Sameti is a researcher at UNSW Sydney with expertise spanning strategy (business & marketing strategies), branding, new product development, integrated marketing communication, consumer behavior, entrepreneurship, and innovation management. Holding a PhD in Business from Macquarie University (2021) and two MBAs in marketing management (2011) and strategic management (2014), he combines academic rigor with practical industry experience.
His research focuses on the intersection of product development and strategic decision-making, examining creative outcomes in professional settings, change agent selection procedures, and methods for improving human resource management service quality. With 11 journal articles published between 2015 and 2025, his work appears in journals like Technovation, Journal of Product & Brand Management, and Leadership & Organization Development Journal.
Scientific Awards:
- Nominated for UNSW Vice-Chancellor's Awards (2025)
Professional Memberships:
- Product Development & Management Association (PDMA)
- Australian Innovation Management Institute (AIMI)
- Certified Practicing Marketer, Australian Marketing Institute (AMI)
- Australian Institute of Management (AIM)
- Design Institute of Australia (DIA)
His work integrates academic research with industry applications, particularly in marketing roles across various organizations. He has received the International Research Training Program (IRTP) Scholarship from the Australian Government (2017) and maintains active collaborations with researchers like Amir Mashhady, Hamid Khalili, and Susan Koslow.
