Archie Homer

Archie Homer is a Lecturer in Digital Business Technologies at the Harper Adams Business School, Harper Adams University. Holding a BSc (Hons) and AFHEA status, he teaches undergraduate courses in eBusiness, Digital Business, and Information Systems. His research focuses on digital business strategies, ecommerce development, big data analytics for digital marketing and IoT, AI-driven business automation, and mixed reality applications.

• Industry Experience: Primary role as Digital Projects Manager at Lighthouse, a digital solutions company specializing in web design and digital marketing.
• Teaching Philosophy: Integrates practical examples from his industry work into classroom instruction, emphasizing customer-oriented approaches to web property design.
• Research Themes: Explores AI's impact on content marketing, agentic search behaviors, and ethical implications of AI in creative industries like music.
• Special Interests: Investigates "Futurism and the Internet" applications in education and workplace, with focus on AI-driven discovery mechanisms.

He actively writes about AI's evolving role in marketing and technology funding policies, maintaining a blog at www.ahomer.co.uk.