April Yue

Cen “April” Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations at Boston University’s College of Communication. Her research focuses on internal public relations, leadership communication, organizational change, and corporate social responsibility/irresponsibility. She holds a Ph.D. in Communication from the University of Florida, an MA from Purdue University, and a BA in English from Shandong Normal University.

Yue’s work has been published in top journals like Communication Research and Public Relations Review. She is co-authoring a book, *Strategic CEO Communication* (Routledge, 2025), and has received over 10 top research awards. She serves as Chief Research Editor at the Institute for Public Relations’ Organizational Communication Research Center and holds advisory roles at the Internal Communication Research Hub (University of Florida) and the Global Strategic Communication Consortium. She also contributes to editorial boards of Public Relations Review and Communication Reports.

Her research explores AI’s role in communication, ethical responses to corporate misconduct, and leadership’s impact on employee engagement. Notable projects include a computational review of 2,675 public relations articles (2012–2022) and studies on supervisory communication and employee well-being.

Yue previously taught at the University of Connecticut and has designed courses in public relations principles, campaigns, and research methods. She actively engages in professional organizations and advocates for inclusive, ethical communication practices in organizations.