Antonio Rial Boubeta

Antonio Rial Boubeta is a Professor at the University of Santiago de Compostela, affiliated with the College of Psychology and the Department of Social, Basic and Methodological Psychology. His research focuses on consumer psychology and behavioral sciences methodology.

• Education: PhD in Psychology (1998) from University of Santiago de Compostela, with a thesis on Consumer involvement and the success of brand extensions, supervised by Dr. Jesus Varela Mallou.

Research Interests: Core areas include Consumer Psychology, User Psychology, and Behavioral Sciences Methodology. His work explores consumer behavior, brand extensions, and psychological research methodologies.