Antonia Erz

Antonia Erz is an Associate Professor at the Copenhagen Business School, affiliated with the Department of Marketing. Her work aligns with the United Nations Sustainable Development Goals (SDGs), focusing on transformative approaches in business education and digital branding.

Recent research includes contributions to Business Education in the 21st Century, emphasizing discipline competences and transformation capabilities. She has explored the impact of social media on consumer behavior, such as the role of Instagrammability in shaping preferences, and participated in critical discussions on evolving academic publishing standards through editorial prefaces.

In collaboration with interdisciplinary teams, Erz addresses modern marketing challenges in the digital age, including personal branding and sustainable consumption practices. Her work has been featured in peer-reviewed journals and conferences, reflecting her engagement with both theoretical and applied aspects of marketing and business education.

Erz actively contributes to public discourse, with media appearances in Denmark discussing topics like AI in advertising, influencer ethics, and telemarketing’s future. She serves as an editor for academic publications and has presented at conferences on digital branding and consumer behavior trends.