Antonia Drexel

Antonia Drexel is a Researcher at the Institute for Human-Computer-Media (University of Würzburg), where she has worked since April 2024. Born in 1998, she studied communication science at the Ludwig Maximilian University of Munich (LMU), gaining practical experience in marketing and content management before transitioning to academic research.

Education:

• Master of Arts in Communication Science, Ludwig Maximilian University of Munich (LMU)

Research Interests:

• Reception and impact research: Analyzing how media content influences audiences, particularly in persuasive communication contexts.
• Persuasive communication: Investigating strategies to shape attitudes and behaviors through media messages.

Contact Information:

• Email: antonia.drexel@uni-wuerzburg.de
• Phone: 0931/31-83417
• Room: 02.019, Campus Hubland Nord