Ansgar Zerfaß

Prof. Dr. Ansgar Zerfaß is a Professor of Strategic Communication at Leipzig University's Institute for Communication and Media Studies. He holds additional roles as Professor of Communication and Leadership at BI Norwegian Business School (Oslo) and Visiting Professor at RSM Rotterdam School of Management. As Chairman of the Academic Society for Corporate Management & Communication and editor of leading journals like the International Journal of Strategic Communication, he shapes global discourse in communication studies. According to Google Scholar, he is among the world's most-cited researchers in strategic communication (h-index: 71).

Education:

• Dr. rer. pol. in Business Administration (summa cum laude), University of Erlangen-Nürnberg (1995)
• Habilitation in Communication Science, University of Erlangen-Nürnberg (2005)
• Dipl.-Kfm. in Business Administration, University of Erlangen-Nürnberg (1990)

Research Focus: His work centers on strategic communication frameworks, digital transformation in corporate communications, communication infrastructure modeling, and global trend forecasting. Current projects include the Communications Trend Radar and Global Communication Monitor, analyzing innovations like CommTech and AI-augmented workflows.

Awards & Honors:

• Koichi Yamamura International Strategic Communication Award (2023)
• Distinguished Scholar in Public Relations (2018)
• Pathfinder Award (2014)
• Jackson Jackson & Wagner Behavioral Science Award (2016)
• Ludwig Schunk Prize for Economic Sciences (1997)

He directs Leipzig's Master in Communication Management program, with 30+ student theses winning international awards. His research group collaborates with organizations like the European Communication Monitor network and AMEC (London).