Ansel Neckles

Ansel Neckles is a Tutor at University of the Arts London (UAL) leading the two-day intensive short course 'Visual Identity'. A UAL alumnus with a BA (Hons) in Graphic Design from Camberwell College of Arts, he works as both a consultant and designer while co-founding Let's Be Brief - a learning platform for creative minds. His expertise focuses on visual identity principles, emphasizing consistency, cultural disruption, and emotional connections in branding.

Key research interests include:

• Visual identity as a 'handshake' for business introduction
• Consistency in long-term brand recognition
• Cultural space navigation through design
• Emotional/sensory customer engagement
• Interdisciplinary applications in branding, marketing, and UI design

He advocates for fresh perspectives in design evaluation and emphasizes the importance of understanding human emotions in visual communication.