Anoop Bhogal-Nair

Anoop Bhogal-Nair is an Associate Professor in Marketing and Consumption at the Leicester Castle Business School, De Montfort University. His interdisciplinary research focuses on transformative consumer research, particularly among marginalized and vulnerable groups such as disabled individuals, religious minorities, and victims of gender-based violence in South Asia. He employs creative methodologies including digital storytelling, poetry, and applied theatre to explore identity, embodiment, and wellbeing.

His research interests include:

• Transformative Consumer Research
• Consumer Behaviour and Identity
• Marginalised and Vulnerable Consumers
• Creative and Non-Extractive Research Methods
• Indian Consumer Culture
• Decolonial and Critical Pedagogy

His recent publications reflect a strong trajectory in social impact, focusing on caste, gender, disability, and cultural heritage in India. These works employ interdisciplinary lenses and emphasize emancipatory research practices. Themes such as poetic pedagogy, fairness myths, Sikh identity, and marketplace access for disabled people recur across his scholarship, showcasing a commitment to social justice and inclusive marketing.

His scientific awards include:

• Research Oscars, Faculty of Business and Law (2023)
• Excellence in Pedagogic Innovation (2021)
• Multiple nominations for the Vice Chancellor's Distinguished Teaching Award
• Best Research Award at University of Leicester (2009)

He has secured significant external funding from the British Academy, AHRC, and Innovate UK for projects on skills development for rural women, Indian film heritage, and gender-based violence resilience. He supervises PhD students and holds editorial and examiner roles at Bournemouth University, University of Stirling, and several academic journals. He is also a Fellow of the Royal Society of Arts (FRSA).

His teaching covers Consumer Culture, Global Branding, and International Marketing, and he is known for fostering critical enquiry in the classroom. He is actively involved in community engagement, including exhibitions on Indian film heritage and interdisciplinary wellbeing roundtables.