Annie East

Annie East is a Principal Academic in Media Production at Bournemouth University’s Faculty of Media and Communication. She holds a Senior Fellowship of the Higher Education Academy (SFHEA) and a PGCE in Higher Education Practice. Her career spans academia and professional film production, with extensive industry experience as an Assistant Director and Production Manager on major TV dramas like EastEnders and historical films.

Education:

• Bachelor of Arts (Honours) in Media Production (Bournemouth University, 1995)
• PGCE in Higher Education Practice (Bournemouth University, 2015)

Research Focus:

• Risk management in student film production
• Sustainability in media education (Albert in Education initiative)
• Impact of crises (e.g., pandemic) on production practices

Her doctoral research used VR to explore student decision-making processes, influencing pedagogical strategies for fostering autonomy and safety.

Awards:

• Recognized for contributions to Education for Sustainable Development at Bournemouth University
• Finalist in the EAUC Green Gown Awards

Leadership & Impact: Deputy Head of Department overseeing curriculum revalidation for Film and Media Production programs. Co-authored national screen production guidelines during the pandemic and chairs the BCP Film Office Steering Group. Advocates for gender equality and climate action in media through initiatives like Screened and Heard.