Annette Clarke

Annette Clarke serves as a Senior Lecturer in BA (Hons) Fashion Business and Promotion at Birmingham City University, where she has taught since 2016 following five years of retail consultancy experience. Her instructional responsibilities span undergraduate levels 4, 5, and 6 across core curriculum modules:

• Fashion Business Context
• Buying and Merchandising
• International Retailing
• Self Promotion

Her professional expertise centers on retail and business operations within the fashion industry, with specialized knowledge in retail management strategies, buying and merchandising systems, global retail expansion, and career development techniques. Clarke actively cultivates industry partnerships through guest lectures and live commercial projects that directly translate to student internship opportunities and professional placements.

This industry-integrated pedagogical approach ensures students gain practical exposure to real-world fashion business challenges while developing competitive professional portfolios through hands-on retail project execution.