Anne Schulz

Anne Schulz is a Senior Research and Teaching Associate at the Department of Communication and Media Research (IKMZ), University of Zurich, affiliated with the Faculty of Arts and Social Sciences. Her work bridges quantitative social science and media psychology, focusing on digital news audiences, populist communication, trust in media, and news knowledge.

Her research employs survey methodologies, content analysis, and experimental designs to explore how audiences interact with news in the context of populism, information abundance, and cross-national dynamics. She contributes to the Digital Society Initiative (DSI) Information Abundance Project, analyzing strategies for managing information overload in news, entertainment, and personal domains.

Recent publications highlight her expertise in political communication, media psychology, and digital journalism. These include analyses of populist framing effects, cross-cultural news consumption patterns, and the role of media trust during the coronavirus pandemic. Her work spans both theoretical and applied domains, addressing challenges in regional/local news ecosystems and the intersection of digital platforms with public opinion.