Anne Moes

Anne Moes holds a dual role as Lecturer and Researcher at the Creative Media for Social Change department of Hogeschool van Amsterdam. She is concurrently a PhD candidate at the University of Groningen (Rijksuniversiteit Groningen) since 2018. Her research focuses on consumer behavior dynamics, particularly exploring impulse buying, interactivity in retail environments, and the impact of marketing strategies on consumer decision-making.

Key research interests include the psychology of shopping, interactive advertising, and socially responsible consumption. Notable contributions address how design methodologies and technological innovations (e.g., interactive screens, location-based messaging) influence consumer behavior in retail contexts.

Her work has been recognized through nominations for research awards (2017 and 2018). She actively engages in educational supervision, guiding student theses in creative media and marketing domains. Anne’s datasets include field experiments on in-store interactivity and consumer behavior analysis, reflecting her commitment to empirical research.