About
Annamaria Singer is a Lecturer in Entrepreneurship at Lake Forest College, affiliated with the Entrepreneurship and Innovation program. Her professional background includes over 25 years of marketing leadership roles at companies like AbbVie, Lundbeck, Hospira, and Medline. She currently serves as Portfolio Marketing Director at AbbVie while maintaining her academic role.
Education: Master of Business Administration (MBA) and Bachelor of Sciences in Marketing with a Communication minor from the University of Wisconsin-Parkside.
Research/Teaching Focus: Entrepreneurship education emphasizing personal branding (ENTP 140), design thinking (ENTP 110), and innovation strategies. Her industry experience informs teaching with real-world marketing and product management perspectives.
Awards: Multiple recognitions for innovation and patient-centric approaches in healthcare marketing, including recent awards from AbbVie (2023, 2021) and Lundbeck (2015-2016).
Leadership Roles: Member of Women Leaders in Action at AbbVie and lead of its mentor group. Engaged with Entrepreneurship Advisory Council and Venture Design Challenge initiatives at Lake Forest College.
