Ann Springer

Ann Springer is an Associate Professor in the Business Management department at Brigham Young University–Hawaii's Faculty of Business & Government. She has taught at BYU-Hawaii since 2016, progressing from Special Instructor to Assistant Professor (2019-present) and promotion to Associate Professor, delivering courses including Principles of Marketing, Business Communication, Digital Marketing Agency, and Strategic Marketing Management.

Her academic credentials include:

• Master of Business Administration from Marylhurst University (Health Care Management & Leadership emphasis)
• Bachelor of Science in Community Health Education from Utah State University (Women’s Studies Minor)
• Associates of Arts in Communication from Ricks College

Dr. Springer's research pioneers innovative business pedagogy through experiential learning frameworks. She develops student-centered activities addressing digital communication challenges, cross-cultural team dynamics, and Gen Z engagement strategies. Her work emphasizes real-world application through public-facing projects and industry partnerships, with particular focus on inclusive teaching methods for diverse classrooms.

Recent publications (2021-2024) reveal strong trends in practical business education: classroom activities for digital marketing, communication skill development, and leadership training. Her research frequently examines generational differences in learning, technology integration, and assessment methods, often co-developed with students and international collaborators.

While no personal scientific awards are listed, her leadership enabled the BYU Management Society student chapter to win consecutive Dean’s Chapter of Excellence Awards since 2018.

As faculty advisor for BYU Management Society (2016-present), she mentors 400+ students annually in ethical leadership development. She founded the STEP Program supporting 200+ academically struggling students and co-created Women in Academia (serving as VP/President 2020-2023). Her grant work includes partnerships with USC Marshall School of Business and Hawaii Energy Office.

She directs the Polynesian Cultural Center Marketing Projects Program providing internships for 20+ students per semester and co-leads the Virtual Business Professional project engaging students from 7 countries across 50+ ethnic backgrounds.