Anja Behrens-Potratz

Prof. Dr. Anja Behrens-Potratz is a Professor of Business Administration and Health Care Management at the Department of Nursing and Management, Faculty of Economics and Social Sciences, Hamburg University of Applied Sciences. She leads the MBA Social and Health Management program and co-directs the Research and Transfer Center for Cooperative Process Management in Healthcare (www.kopm-zentrum.de).

• Research focus: Strategic Management, Integrated Care, Health Insurance Management
• Professional memberships: German Society for Health Economics (DGGÖ), German Society for Integrated Care (DGIV)

Her recent work includes studies on systemic morbidity and oral health integration in Germany, health insurance customer management, and demographic sustainability. She serves on supervisory boards for ASB Social Institutions and Health Industry Hamburg e.V., and participates in committees like the German Society for Health Economics' Health Insurance Committee.

Key research trends from her publications include integrated care systems, health insurance policy analysis, marketing in public health insurance, and demographic resilience strategies. Her projects span collaboration between dental/general care sectors, decision determinants in healthcare contracts, and communication policy instruments in statutory insurance.

Professional Affiliations

• Co-director, Research and Transfer Center 'Cooperative Process Management in Healthcare'
• Member, Competence Center Health (CCG), HAW Hamburg
• Chair, Health Insurance Committee, German Society for Health Economics (DGGÖ)
• Member, German Society for Integrated Care (DGIV)