Angela Green

Angela Green is an Associate Professor in Marketing at the Business School. She specializes in digital marketing, mobile marketing, and sport branding, with a focus on integrating digital technologies into education. Prior to her current role, she pioneered the UK's first Sport Marketing and Public Relations degree at Leeds Beckett University, now internationally recognized for excellence.

• Affiliations: Member of the Academy of Marketing, Chartered Institute of Marketing, Academy of Marketing Science, European Association for Sport Management.
• Leadership: Co-chair of the Academy of Marketing's Sport Marketing Special Interest Group.

Her research and teaching emphasize innovative digital tools like escape rooms, augmented reality, and mobile apps. She has consulted for major sports organizations (e.g., Rugby Football League, Manchester United) and international institutions, including creating sport marketing programs in Egypt and Qatar. Her work supports student engagement with real-world marketing challenges, such as the National Pilot with RFL clubs.

Awards:

• Senior Fellow of the Higher Education Academy

Grants & Projects: Spearheaded the National Pilot with RFL, providing marketing support to 18 clubs. Collaborated with the British Council and Josoor Institute in Qatar for capacity-building initiatives tied to major events like the 2022 FIFA World Cup.