Aneta Duda

Dr. hab. Aneta Duda is a Professor at the John Paul II Catholic University of Lublin, affiliated with the Faculty of Social Sciences and the Department of Media Culture. Her work bridges consumer activism, social advertising, and public relations, with a focus on media sociotechnics and cultural dynamics.

Her research spans:

• Consumer Behavior (e.g., brand perception in children, gendered consumerism)
• Media Analysis (e.g., advertising values in magazines, social engineering in campaigns)
• Public Relations (e.g., crisis communication, digital PR strategies)
• Cultural Studies (e.g., myth in advertising, multicultural marketing)

Key trends in her 15 most recent publications (2007–2015) include empirical studies of advertising evolution, brand sociotechnics, and sociocultural impacts of media. She has contributed to debates on advertising ethics, political campaigns, and digital communication in consumer societies.

Scientific awards include:

• Rector’s Award (2016, 2015)
• Medal of the National Education Commission (2015)
• Erasmus Program and Learned Society scholarships (2012–2014)

Her advising roles are evident in 150+ supervised diploma theses (2007–2025) on topics like brand community building, social campaigns, and media representation of gender.