Andy Ng

Dr. Andy Ng is a Lecturer in Marketing at Cardiff Business School, Cardiff University. His academic background includes a PhD in Social and Personality Psychology from York University (2015), an MA (2010) and BA (2007) from the same institution. He has held academic positions at Sabanci University (Turkey) and the University of Illinois at Urbana-Champaign (USA) prior to his current role.

His research focuses on consumer behavior, judgment and decision-making, cultural influences on social and consumption behaviors, and consumer signaling. He has published extensively in journals like Journal of Experimental Social Psychology and Journal of Cross-Cultural Psychology, with notable work on cultural differences in psychological reactance and face recognition biases.

Ng teaches modules such as Marketing and Marketing Research at the undergraduate level, and has supervised MBA and MSc projects. He currently supervises PhD students in consumer behavior using quantitative methods. He serves on editorial boards for PLoS One and International Journal of Social Psychology, and reviews for multiple psychology and marketing journals.

He is a member of the Race Equality Committee and School Research Ethics Committee at Cardiff Business School, reflecting his commitment to academic governance and ethical research practices.