Andrey Pavlov

Professor Andrey Pavlov holds the position of Professor of Strategy and Performance at Cranfield School of Management, Cranfield University. He previously worked in finance in Moscow before transitioning to academia. Pavlov earned an MBA and BSc (Summa Cum Laude) from Marist College, NY, and a PhD from Cranfield University. His research focuses on complex systems theory applied to strategic management and organizational performance, emphasizing emergent processes in dynamic environments.

Education:

• BSc in Business Administration/Finance (Summa Cum Laude), Marist College, NY, USA
• MBA, Marist College, NY, USA
• PhD, Cranfield University, UK

Research Interests:
Professor Pavlov explores how organizations navigate complexity through performance management frameworks. His studies address strategic alignment, institutional theorization, and the interplay between performance measurement and organizational routines. He advocates for a complexity theory lens to reframe traditional performance management paradigms, emphasizing emergent properties and stakeholder-driven approaches. Recent work includes co-authoring a 2023 paper on complexity theory in performance management and a 2024 study on peripheral actors' theorization in mature institutional fields.

Advisory & Grants:
Pavlov advises public and private sector entities like HSBC, NHS, and Jaguar Land Rover on strategy execution and performance management. He supervises doctoral candidates exploring complexity theory in strategic management and leads the Strategy Group at Cranfield, fostering interdisciplinary research collaborations.

Labs/Teams:
He contributes to the Centre for Business Performance, specializing in performance measurement design and implementation. His work bridges academic theory with practical applications in complex organizational contexts.