Andrew R. Long

Andrew R. Long serves as Assistant Professor in the Department of Marketing at Louisiana State University, where he teaches Marketing Analytics, Marketing Research, Consumer Behavior, and Marketing Strategy courses.

His academic foundation includes:

• PhD in Marketing, University of Colorado Boulder (2019)
• BA in Psychology, Vanguard University of Southern California (2008)

Professor Long's research program centers on cognitive mechanisms in consumer decision making, specifically investigating how knowledge structures and causal reasoning processes influence financial choices and product evaluations. His work bridges theoretical psychology with practical marketing applications, revealing systematic errors in consumer judgment that have significant implications for financial services and product marketing.

Key research domains include:

• Consumer Financial Decision Making
• Causal Reasoning Frameworks
• Knowledge Structure Organization
• Higher-Level Cognitive Processes
• Managerial Decision Biases
• Risk Perception Mechanisms

His publication record features high-impact articles in premier journals like Journal of Consumer Research and Journal of Marketing Research, with findings covered by major financial media including MarketWatch. While specific grant details aren't provided, his research trajectory indicates active investigation into cognitive foundations of consumer behavior with practical applications for marketing strategy and financial regulation.