Andreina Mandelli

Andreina Mandelli is a Lecturer at the Faculty of Communication, Culture and Society, University of Lugano (USI), within the Institute of Marketing and Communication Management (IMCA). She holds additional roles as Adjunct Professor at USI and IE University in Madrid, and SDA Professor at Bocconi University’s Faculty of Marketing & Communication since 1995. She also teaches at Bocconi’s Global Business School, MISB Bocconi in Mumbai since 2013. She is a Senior Research Fellow at the Annenberg School for Communication’s Center for Digital Future at the University of Southern California (USC).

Education:

• PhD in Mass Communication, Indiana University, Bloomington (USA)
• MBA, Università Bocconi

Research Interests: Focuses on digital innovation in communication, marketing strategies, consumer behavior, and service design. Expertise spans digital transformation, corporate communication, and business networks. She co-founded the World Internet Project (WIP) and Business Information Technology (BIT) international research networks, coordinated at USC and UCLA.

Advising & Grants: Active in coordinating large-scale research initiatives through WIP and BIT. No specific grants or student advising details listed.
Labs/Teams: Involved with the Center for Digital Future (USC) and leadership roles in global research networks.