Andreea Bujac

Andreea Bujac is an External Lecturer and researcher in Marketing and Branding at the Department of Business and Management, Aalborg University Business School. She focuses on international marketing, consumer behavior, and cross-cultural analysis. Her research explores country of origin effects, consumer ethnocentrism, and branding strategies in both developed and emerging markets.

Education: PhD in International Marketing (2011–2014), M.Sc. in International Business Economics (2008–2010).

Research Projects: Led the IETN project (2019–2022), focusing on international entrepreneurship training for PhD supervisors. Collaborates with global networks in marketing and sustainability.

Awards: Recipient of the Danfoss Young Potential Award (2009) and Leonardo da Vinci Scholarship (2008).

Expertise: Specializes in sustainable brand identity, customer journey mapping, and the interplay between consumer values and market strategies.