Andreawan Honora

Andreawan Honora is a Lecturer in Marketing at the UWA Business School, University of Western Australia, since February 2024, previously serving as a Postdoctoral Research Associate at Ivey Business School, Western University, Canada.

His academic qualifications include:

• Ph.D. in Business Administration (Marketing) from National Dong Hwa University (awarded January 31, 2022)
• Master of Management (Marketing) (awarded July 31, 2017)
• Bachelor of Science in Management (Marketing) (awarded February 1, 2016)

Honora's research examines how digital technologies shape consumer and employee behavior, focusing on service management, consumer-brand relationships, and psychological impacts. His work explores business applications of technology and contributions to social goals like health and well-being through experimental methodologies.

His 2024-2025 publications reveal interdisciplinary trends spanning healthcare informatics (telemedicine, electronic health records), AI-driven workplace dynamics, and social media psychology. Key themes include technology-induced behavioral changes, service recovery mechanisms, and health-focused digital interventions, bridging marketing, information systems, and public health.

Honora serves as co-applicant on a 2025 SSHRC Insight Development Grant (CAD 58,165) from Canada's Social Sciences and Humanities Research Council. No student advising information is available.