Andrea Weihrauch

Andrea Weihrauch is a Visiting Professor at the University of Amsterdam's Faculty of Economics and Business, Section Marketing. She is affiliated with the Department of Marketing and can be reached at A.N.Weihrauch@uva.nl. Her research focuses on consumer behavior, marketing strategies, and the intersection of technology with consumer psychology. She has explored topics such as AI certification, data privacy, health communication, and virtual reality applications in marketing.

Her work examines how consumers interact with emerging technologies like AI and VR, including studies on how immersive experiences influence saving behavior and the unintended risks of portraying humans as machines in health contexts. She also investigates the role of social value orientation in data sharing and the psychological mechanisms behind brand extensions and corporate responsibility.

Her research outputs span empirical studies on consumer decision-making, such as leveraging means-goal associations to promote health behaviors in children, and causal analyses of B2B purchasing dynamics. She has contributed insights into employer branding strategies and the impact of stress on consumer behavior.

Prof. Weihrauch's publications reflect a multidisciplinary approach, blending marketing, psychology, and technology to address contemporary consumer challenges. No scientific awards are explicitly mentioned in the provided materials, though her prolific research output indicates significant contributions to her field.