Andrea Rurale

Andrea Rurale is a Lecturer at the Department of Marketing, Bocconi University, and Director of the Master in Arts Management and Administration (MAMA) at SDA Bocconi. He focuses on cultural marketing, consumer behavior, and CRM, with expertise in arts and heritage management. His academic roles include visiting professorships at Simon Fraser University, Tinsgua University, SMU, UTS, and Universidad de Aguascalientes.

• Education: PhD in Marketing from Universitat de València; Degree from Università Bocconi

Research emphasizes experiential marketing and marketing communication in cultural sectors. His publications explore FAI’s consumption models and cultural value enhancement in music conservatories. Active in institutional roles as Regional President of FAI Lombardia and President of the Monteverdi Conservatory in Cremona.

Teaching includes courses on consumer behavior, arts management, heritage management, and marketing communication strategies.