About
Prof. Dr. Andrea Back leads the Institute of Business Information Systems (IWI-HSG) at the University of St. Gallen. Her research explores digital transformation, AI literacy, and business-IT integration. Back develops frameworks for organizational ambidexterity, digital intrapreneurship, and IoT ecosystems. Recent projects include AI competency taxonomies, fintech education tools, and robotics in construction.
Publications address innovation culture, platform reputation mechanisms, and data-driven sports analytics. She advocates for ethical AI deployment and digital maturity benchmarking through real-time data mining.
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