Ana Maria Gonzalez Fernandez

Ana Maria Gonzalez Fernandez is a Full Professor in the Department of Business Management and Economics at the Faculty of Economic and Business Sciences, University of León, Spain. Her academic work is centered on marketing and market research, with a focus on consumer segmentation and tourism behavior.

Her research interests lie primarily in Marketing, Market Research, and Consumer Behavior, especially in the context of tourism. She has explored the use of lifestyle as a segmentation tool in tourist markets, contributing to strategic marketing frameworks. Her work bridges theoretical methodologies with empirical validation in real-world market settings.

While no publications are listed in the provided text, her research trajectory suggests a strong emphasis on qualitative and quantitative methods in market analysis, particularly in tourism-related consumer studies.

There are no scientific awards mentioned in the available information.

She supervised her PhD thesis under Dr. Laurentino Bello Acebrón and Dr. José Luis Placer Galán, though no current students or advising roles are listed. There is no mention of grants or funding activities in the provided content.

She is a member of the research group MKTING MKTING RESEARCH, indicating active participation in collaborative marketing research initiatives within her institution.