Ana Maria Freire

Ana Maria Freire is a Lecturer and Director of the Technology Department at Pompeu Fabra University's Barcelona School of Management (BSM). Holding a PhD in Computer Science, she leverages expertise in artificial intelligence, data recovery, and social media analysis to address critical societal challenges through academic research and industry collaboration.

Her academic foundation includes:

• Bachelor's Degree in Computing Engineering
• PhD in Computer Science

Dr. Freire's research bridges computational methods with urgent social issues. She directs the STOP (Suicide Prevention on Social Platforms) project, applying AI to monitor mental health crises on social media since 2017. Concurrently, she pioneers sustainability communication research, developing AI-driven frameworks for strategic messaging, greenwashing detection, and crisis management in corporate sustainability reporting. Her interdisciplinary approach connects computer science with public health and environmental stewardship.

Her exceptional contributions have earned:

• Recognition as one of Spain's top 23 technological innovators under 30 by Business Insider
• The Young Female Scientific Talent Award from Fundación Real Academia de Ciencias de España and Mastercard
• The Ada Byron Young Woman Scientist Award from the University of Deusto

At BSM, Dr. Freire teaches the 3-ECTS course "Sustainability Communication" in the Master of Science in Sustainability Management program. This English-taught elective trains students in designing strategy-aligned communication plans, media relations, spokesperson preparation, and AI-enhanced social media analysis for sustainability initiatives, directly applying her research to professional development.