Ana Babić

Prof. Ana Babić is an Assistant Professor at the Faculty of Engineering (EFRI), University of Rijeka. Her expertise spans Digital Transformation, Artificial Intelligence in Business, and Medical Genetics. She teaches courses such as 'Application of Digital Technologies in Business' and 'Artificial Intelligence in Business', focusing on strategic digitalization, AI applications, and ethical implications. Her research bridges clinical genetics and bioinformatics, addressing rare diseases, congenital disorders, and epigenetic mechanisms.

Her educational background includes a PhD in Biomedical Sciences, with extensive experience in next-generation sequencing (NGS) and genetic diagnostics. Recent research focuses on gene prioritization for rare muscle diseases and epigenetic risk factors in Down syndrome. She has published widely on DNA methylation patterns, congenital heart defects, and diagnostic techniques like optical genome mapping.

Teaching & Research Interests

• Digital Transformation strategies and business model innovation
• AI ethics and practical implementation in organizational processes
• Genetic diagnostics for rare disorders using NGS and PCR techniques
• Epigenetic factors in congenital anomalies and Down syndrome comorbidities

Key Contributions

• Developed frameworks for digital business communication channels and content creation
• Advanced methodologies for gene prioritization in molecular diagnostics
• Conducted large-scale epidemiological studies on genetic risk factors in Croatian populations