Amanda Cooper Fine

Amanda Cooper Fine is a Senior Lecturer at Clemson University's Wilbur O. and Ann Powers College of Business. She serves as the Internship Coordinator and teaches courses such as Principles of Marketing, Sports Marketing, and Sports Marketing Strategy.

Educational Background:

• MBA in Business Administration, Clemson University (2008)
• MS in Marketing, Clemson University (2008)
• BA in Communications Studies, Vanderbilt University (2001)

Research Interests focus on marketing frameworks, consumer behavior, and brand management. Her 2010 publication in the Journal of Brand Management explores customer equity from a consumer-centric perspective, contributing to understanding brand-consumer dynamics.

Professional Experience includes roles as a Business Opportunity Analyst at the Spiro Institute, Marketing Assistant at Clemson Tiger Sports Properties, and prior corporate sales experience with Atlanta Spirit, LLC., and the Atlanta Braves.