Amanda Bradshaw

Amanda Bradshaw is Assistant Professor of Integrated Marketing Communications, examining how social media shapes health behaviors. Her research focuses on vaccine decision-making dynamics in digital environments.

Key contributions:

• Analysis of anti-vaccine propaganda tactics
• Maternal health information seeking patterns
• Counterpublic strategies against misinformation

Current projects investigate platform-specific persuasion mechanisms and pedagogical approaches for communication training. Research bridges public health, digital marketing, and behavioral psychology frameworks.